The secret to Successful Home Sales isn't working hard - Its Working Smart!

Choosing and implementing the right Marketing Tools makes a world of difference.  There's no magic pill but the odds can be stacked in your favor with the right agent and the right Selling System.

Marketing

The three keys to successful selling in today's market are Price, Condition and Marketing. Due to high inventory levels, only 55% to 60% of homes listed for sale are actually selling.  We consistently sell over 90% of the homes we are privileged to market so what's the difference?  One key reason for our success is  Aggressive Marketing.

All Marketing is either Passive or Aggressive.  Most real estate marketing is Passive.  For example, advertisements in a real estate magazine is Passive.  Information Flyer Boxes in the front yard is also Passive.  In both cases, all your agent can do is sit back and hope someone calls after viewing the ad or taking a flyer.  In both examples there is no ability to follow up...  hence Passive.

A simple change, which we do, is to add a small sign on top of our Atlanta For Sale sign that says; "Hotline" and provides a phone number for Buyers to listen to a Professional Recording about your home.  The Hotline system captures the Caller ID and emails us the information.  We can then be Active (not passive) by contacting the Caller to see if we can provide additional information about your home.  Instead of sitting and waiting, we aggressively pursue each and every lead to find you a qualified Buyer.

Listen to an actual Hotline recording.  Call 770-441-2121 and enter Property ID #5204.  After the call, hit the # sign to hear our Personal Profile #5960 and our Selling Profile #5961 to learn more about us.

Another key Marketing tool is a professional Video Tour of your home with a Full Audio Track describing the Special Features of your home.  To view a actual tour click the following link: http://www.glidetour.com/atlanta/cobb/2721rustling_agent.html.  We do similar Tours in every price range.

Our Background

• Prior to real estate: 12+ Years in Information Technology in various positions from Customer Service Manager to VP Sales / Marketing.  Employers included the nation's leading Title Insurance Company and a national software firm specializing in software evaluating credit worthiness of applicants - Both beneficial to the real estate industry
• Licensed Agents since January 1991
• Top 2% of all agents nationally since 1992
• Multi-Million Dollar Club since 1992 ("Phoenix" Award for 10+ years achieving Million Dollar Club status)

Our Track Record

• Consistently selling over 90% of our listings (compared to a market average under 60%)
• Consistently selling an average of 30-days faster (compared to average days on market published by the mls system)
• Consistently obtaining an average 3% more money for our sellers (compared to average negotiations published by the mls system)

Thank you for evaluating our services.  Want to go to the next step then Call Today to begin a dialog regarding your real estate plans and objectives.  We look forward to the opportunity to meet you and view your home.